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Privacy policy

Last updated: 2 November 2026

This policy explains how Vyara Digital Ltd ("Vyara Digital", "we", "us") collects and uses personal data when you visit vyaradigital.co.uk or contact us. We are committed to handling your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Vyara Digital Ltd is the data controller for the personal data described in this policy.

  • Company nameVyara Digital Ltd
  • Registered inEngland and Wales
  • Company number17541853
  • Registered office71-75 Shelton Street, London, England, WC2H 9JQ
  • Emailabdel.ismail@vyaradigital.co.uk

2. Information we collect

Information you give us

When you request a free Google Ads audit, we collect the details you enter in the form:

  • your full name
  • your work email address
  • your company name and website
  • your approximate monthly Google Ads spend
  • anything else you choose to tell us in the message field

If you email us or speak to us on a call, we also keep a record of that correspondence. If you give us access to your Google Ads or analytics accounts for an audit, we will see campaign and performance data held in those accounts. We use it only to carry out the audit.

Information collected automatically

Like most websites, our hosting provider automatically records basic technical information when you visit, such as your IP address, browser type and the pages you request. This is used to deliver the website securely and to prevent abuse. Our website also loads fonts from Google Fonts, which means your browser sends your IP address to Google when the page loads.

If you accept cookies, we also use Google Analytics and Google Ads to understand how visitors use our website and to measure our advertising. See Cookies below.

3. How we use your information

We only use your personal data where the law allows us to. We use it to:

  • Respond to your audit request or enquiry, including carrying out the audit and discussing the results with you. Lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in responding to business enquiries.
  • Provide our services if you become a client. Lawful basis: performance of our contract with you or your organisation.
  • Follow up about our services after you have contacted us, for example to check whether you have any questions about your audit. Lawful basis: our legitimate interest in developing our business. You can ask us to stop at any time and we will.
  • Keep our website secure and working properly. Lawful basis: our legitimate interest in protecting our website and visitors.
  • Understand how our website is used and measure our advertising, using Google Analytics and Google Ads. Lawful basis: your consent, given through our cookie banner. You can withdraw it at any time.
  • Meet our legal obligations, such as keeping financial records. Lawful basis: legal obligation.

We will never sell your personal data, and we do not use it for automated decision-making or profiling.

4. Who we share it with

We share personal data only with service providers who help us run our business, and only as much as they need. They act on our instructions and must keep your data secure. These include:

  • Web3Forms, which processes audit form submissions and delivers them to our inbox
  • Our email provider, which stores our business correspondence
  • Our website hosting provider, which serves the website and keeps basic technical logs
  • Google, which provides the fonts used on this website, Google Analytics and Google Ads (only if you accept cookies), and whose platforms we access with your permission when auditing or managing your ad accounts
  • Professional advisers, such as our accountants, where needed

We may also disclose information if required to by law, or to protect our rights.

5. International transfers

Some of our service providers are based outside the UK or store data on servers outside the UK, including in the United States. Where this happens, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the UK Extension to the EU-US Data Privacy Framework.

6. How long we keep it

We keep personal data only for as long as we need it:

  • Audit requests and enquiries that don't lead to working together are kept for up to 12 months after our last contact, then deleted.
  • Client records are kept for the length of our working relationship and for 6 years afterwards, to meet legal, tax and accounting requirements.
  • Access to your ad accounts is removed when the audit or our engagement ends, or sooner if you ask.

7. How we protect it

We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS) on this website, secure and access-controlled business accounts, and limiting access to people who need it. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information.

8. Your rights

Under UK data protection law, you have the right to:

  • ask for a copy of the personal data we hold about you
  • ask us to correct data that is inaccurate or incomplete
  • ask us to delete your data
  • ask us to restrict how we use your data
  • object to us using your data, including for follow-up about our services
  • ask us to transfer your data to another organisation, where technically possible
  • withdraw your consent at any time, where we rely on consent

To use any of these rights, email abdel.ismail@vyaradigital.co.uk. There is normally no charge, and we will respond within one month.

If you're unhappy with how we've handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

9. Cookies

Cookies are small files stored on your device when you visit a website. We only set analytics and advertising cookies if you click "Accept all" on our cookie banner. If you click "Reject all", Google's tags are not loaded at all.

You can change your choice at any time using the link at the bottom of every page. We'll also ask you again after 12 months.

What we use

  • Your cookie choice
    Stored in your browser (vyara_consent) to remember whether you accepted or rejected cookies. Essential, kept for 12 months.
  • _ga, _ga_*
    Google Analytics. Distinguish visitors and sessions so we can see how the site is used. Kept for up to 2 years. Only with your consent.
  • _gcl_au
    Google Ads. Measures whether visits from our ads lead to enquiries. Kept for 90 days. Only with your consent.

If you've accepted cookies and then submit our audit form, we may also send Google Ads a securely hashed (scrambled) version of your email address. This is known as enhanced conversions. It helps us measure which ads lead to enquiries, and Google cannot read your email address from it.

You can also block or delete cookies in your browser settings. Find out more at ico.org.uk.

10. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.

11. Contact us

If you have any questions about this policy or how we use your personal data, please contact us: